What is SERCH ENGINE OPTIMIZATION (SEO)?
Whether researching a product, looking for a restaurant, or booking a vacation, search engines are a common starting point when you need information. For business owners, they offer a valuable opportunity to direct relevant traffic to your website.
A search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience.
To many people, the term “search engine” is synonymous with Google, which has about 83% of the global search engine market.
Google is designed to deliver the best search experience to its users, or searchers. That means providing the most relevant results, as quickly as possible.
SERPs consist of paid search results and “organic” search results, where the organic results don’t contribute to Google’s revenue. Instead, Google delivers organic results based on its assessment of a site’s relevance and quality.
The goal of SEO is to raise your ranking in organic search results. There are different practices for optimizing AdWords, shopping, and local results.