WHAT IS PAY PER CLICK?
PPC stands for pay-per-click. PPC is a form of online marketing where advertisers pay each time a user clicks on one of their ads.
The most common form of PPC advertising is through search engines, such as Google Ads, where advertisers bid on keywords and their ads appear at the top of search engine results pages (SERPs) when those keywords are searched for.PPC advertising can also be done through social media platforms, such as Facebook and Instagram, and through display advertising on websites.
SERCH NETWORK
These are text-based ads that show on Google search results, like sponsored links, shopping page ads, and results in the shopping banner.
Display Network
Typically image-based ads that are displayed on the websites your audience visits, usually in the form of a banner, sidebar, or footer image.
Video
these are video-based ads that feature before, during, or after YouTube content.