EMAIL MARKETING

Learn email marketing best practices from creating a strategy to building a list to tracking results.

What Is Email Marketing? And How to Do It

Email marketing is a form of digital marketing that uses email to connect with potential customers, raise brand awareness, build customer loyalty, and promote marketing efforts. In the realm of online marketing, email marketing is commonly considered a low-cost but high-impact tool that can increase customer engagement and drive sales. As a result, it is often a cornerstone of many digital marketing strategies created today.
Email marketing impact
Email is one of the most popular modes of online communication. Experts predict users worldwide will send nearly 350 billion emails

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Be timely but not pushy
Add value to each follow-up email
Be concise and direct
Always personalize your follow-up emails
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